The Top 15 Popular Social Media Sites In 2022
Social Media is one of the most popular platform which is used by everyone across the world. It has become our part of daily life we use this sites to communicate, to earn money, to become popular, used by social media marketer etc. The number of social media users globally grew from 4.2 billion in January 2021 to 4.65 billion in April 2022. It enables us to get the information about news to lifestyles, fashion hack, product research and to gather information through any sites.
Social Media user must be aware of the platform that they are using is it right to get their target audience and then you must have a strategy to raise brand awareness, connect with potential customers, and engage with your audience.
Through this post you will be able to select the right platform to get your potential customers and to make your work easier here we bring a new post for you. So, lets look Top 15 Popular Social Media sites one by one.
|Rank||Social Media Sites||Social Media Users|
The Top 15 Popular Social Media Sites In 2022
Facebook is the most popular and largest social media sites which is used by 2.9 billion monthly active users across the world. It enables the users to interact with their far away family members, relatives, friends who is residing in another area, state or country.
Founded In 2004 by Mark Zuckerberg with his roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes. Facebook can be accessed from devices with internet connectivity such as smart phone, computer, laptop, tab etc. It is the most downloaded app. The revenue generated from this app is $ 86 billion.
Businessman can create their own pages, groups, and events. It also offers targeted advertising opportunities for those who want to increase product awareness to the consumers. Businesses can also use Facebook Messenger to send personal messages to customers, they can also conduct surveys, they can easily pursue the consumer etc. Some of the leading businesses on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses. If you really wanted to grow your business and create awareness about the product availability amongst your targeted audience from the age group 15 + are more active on this app then you should definitely invest in Facebook ads.
To make an account on Facebook click on the given link : https://www.facebook.com/
YouTube is the second largest social media platform used by 2.2 billion users beside this YouTube is the second largest most searched engine. The revenue generated from this app is $ 28.8 billion. It is a video sharing platform where we can watch the different contents related to lifestyle hacks, arts and crafts, entertainment, dramas, sports, education etc. 80% of the children watch videos on YouTube. Any business that wants to reach a wide audience use video marketing.
To make an account on YouTube click on the given link : https://www.youtube.com/
WhatsApp is a messaging app used by 2 billion of monthly active users. The revenue generated from this app is $ 5.5 billion. You can use it to send images, texts, documents, audio, and video content to another user individually or in groups to their family and friends. Initially people started communicating with businesses via WhatsApp. Businesses can directly target their audiences and know their likes and dislikes. You can create a business group or install business WhatsApp to create your privacy.
To make an account on WhatsApp click on the given link : https://www.whatsapp.com/
4. Instagram – 1.45 billion
Instagram is also a messaging app that brings you closer to the people and things you love and can share fun moments in the form of videos and photos. It is used by 1.45 billion of global monthly active users and still growing. Founded in 2010 by Kevin Systrom, Mike Krieger and revenue generated $ 24 billion.
It is the app in which we can share a wide range of content such as photos, videos, stories, reels, slideshows, and live streams in the form of videos. It is a social network where businesses, influencer and coaches can grow. If your target audience is under 35, then you should advertise on this app because many of 18 to 24 years are most active on this platform using the app daily.
To make an account on Instagram click on the given link : https://www.instagram.com/
5. WeChat – 1.2 billion
WeChat was founded in 2011 and developed by Tencent, one of China’s tech companies. WeChat has over 1.2 billion monthly active users in which 78% of people in China aged 16-64 are using WeChat. WeChat Chinese instant messaging, social media app besides free messaging and calling, users can shop online, pay bills, buy groceries, transfer money, make reservations, book taxis, etc.
It is the most popular social media platform in China and other parts of Asia. If you want to boost your brand in other countries like China, WeChat is a good medium to boost your brand. You can invest on ads on the official WeChat account or on WeChat Moments. Business can directly message to their targeted audience and pursue them.
To make an account on WeChat click on the given link : https://www.wechat.com/
6. TikTok – 1 billion
TikTok is founded in 2017, it is a Chinese app and has more than 1 billion monthly active users across the world. It is a short form video sharing app in which users create and share 15 – 16 seconds long videos. This app has a composition of sound effects, music snippets, and filters to further improve the quality of the videos and make them more attractive. Businesses can use it to show off their creative side and create viral content as part of their social media marketing.
To make an account on TikTok click on the given link : https://www.tiktok.com/en/
7. Snapchat – 589.4 million
Snapchat focuses on photos and short videos shared to family and friends. A user can share content or post stories with friends. It is founded in 2011 the app quickly became popular, especially with young consumers. There are 589.4 million monthly active users worldwide. Brands that market to young consumers can set up business accounts and advertise on the app. If your target audience is young above 13 years upwards then you should advertise on snapchat.
To make an account on Snapchat click on the given link : https://www.snapchat.com/
8. Telegram – 550 million
Telegram is the fastest growing app and free messaging app that works across multiple devices. It is used to chats, groups, and media shared between participants. In this the businesses can create chatbots for the Telegram platform or create group chats with up to 200000 members, share large videos, documents of any type up to 2 GB. It is the perfect tool for hosting online communities and coordinating team work.
To make an account on Telegram click on the given link : https://telegram.org/
9. QQ – 538.91 million
QQ was founded in 1999 by Tencent in China. Its instant messaging features beside this it enables users to decorate their avatars, watch movies, play online games, stream music, shop online, blog, and make payments. It is available in many other languages. QQ’s desktop messenger is popular for its easiness and ability to transfer files in greater than 25 MB.
To make an account on QQ click on the given link : https://qq.en.uptodown.com/android
10. Kuaishou – 481 million
Kuaishou is one of the video-sharing and live streaming social media platform. It is the second biggest video-sharing network. It is founded in March 2011 by Su Hua and Cheng Yixiao in Bejing, China. Kuaishou is the second biggest video-sharing social network after TikTok. It has 481 million monthly active users globally. If Businesses is targeting old audience or rural parts of China than you should go for this sites.
To make an account on Kuaishou click on the given link : https://www.kuaishou.com/
11. Pinterest – 442 million
Pinterest is founded in 2010 by Ben Silbermann, Paul Sciarra and Evan with a 442 million of monthly active users globally. The revenue generated from this is $ 574 million. Pinterest is a platform where a user can save fashion, food, decor, wedding, workout, and DIY-related pins, products, project ideas, and inspirational images. 60% of Pinterest users are female, If your target audience is female than you should go for Pinterest.
To make an account on Pinterest click on the given link : https://in.pinterest.com/
12. Reddit – 430 million
Reddit is known for its “front page of the internet,” It manages to remain on our list despite some strong opposition and numerous shakeups in the leaderboard. While submitting your content to Reddit and participating in discussions, you can also find content ideas and advertise. It increase your interest and passion in which it lie and after that always like minded community is ready to embrace, educate, and make fun of you. A registered user can submit content and comment on threads to interact with other users.
Founded in 2005 with monthly active user base of 430 million. There are targeted communities that make it an attractive option for the businesses which are looking to reach a new audience.
To make an account on Reddit click on the given link : https://in.pinterest.com/
13. Quora – 300 million
Quora is founded in 2009, it has more than 300 million monthly active users across the world. It allows the users to ask questions and answers on variety of topics. Questions and answers are user-ranked based on views, votes, reviews, and shares. As for the brand users can use this sites to ask question and answer about their product and services on which the target audience gives reviews, votes etc. for their product and the can also advertise on this app to reach their potential customers
To make an account on Quora click on the given link : https://www.quora.com/
14. Skype – 300 million
Skype is launched in August 2003 by by Niklas Zennstrom, Janus Friis, and four Estonian developers . With about 300 million monthly active users. It is used for sharing a video, audio, for text communication and receive free video calls and send instant messages to other users. It enables the businessman to take a conference meeting with 250 members joining at a time.
To make an account on Skype click on the given link : https://www.skype.com/en/
15. LinkedIn – 250 million
Launched in 2003, it allows the users to add their resumes, join with company even post and respond to job listings. It is the most popular social media platform for professional networking. With about 250 million users. It offer businesses for paid ads and content publishing options.
To make an account on LinkedIn click on the given link : https://www.linkedin.com/signup
Today in this post we have discussed about The Top 15 Popular Social Media Sites In 2022 in detail. So, which one of is your favorite social media platform don’t forget to comment. Don’t forget to share with your friends and relatives.
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